Tracking of Shoppers Over Wi-Fi a Divisive Issue in Session

People do a lot of things on their cell phones – text, take pictures, get on Facebook. They may even use it to shop. But with advancing technology that allows retailers to track the behavior and shopping habits of customers, there are calls for transparency.

Lawmakers Weigh Restrictions on Tracking Retail Shoppers Via Wi-Fi

Under the proposed legislation, businesses would be forced to notify consumers before tracking their shopping habits through Wi-Fi