We interviewed five of the people who run NBA Twitter accounts

NBA team Twitter accounts have tapped into the social zeitgeist in a way that sets them apart from sports franchises in other leagues. That’s not an accident.

On Twitter, creative, meme-filled conversations help NBA stand out

Far more than in other professional sports leagues, NBA teams’ official social presences have adopted online personas that mimic the meme-filled, emoji-heavy method of discourse favored by young digital natives.