Inside a Sports Betting Sponsorship
Relationships between universities and sports-betting companies can be complicated. Often, sports marketing companies act as intermediaries. By structuring agreements this way, public universities including Michigan State, Louisiana State and the University of Maryland (below) are able to shield the details.
Playfly Sports
Playfly Sports, which is privately held, is a marketing and media company that acquires sponsorship rights from university athletic programs.
Maryland Sports Properties
Maryland Sports Properties is a division of Playfly Sports. It negotiates deals with corporate sponsors for Maryland Athletics including sports-betting sponsor PointsBet USA.
PointsBet
PointsBet USA is an "official partner" of University of Maryland Athletics.
University of Maryland Athletics
Maryland Athletics is represented by sports marketing company Playfly Sports.
