NBA team Twitter accounts have tapped into the social zeitgeist in a way that sets them apart from sports franchises in other leagues. That’s not an accident.
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Doug Wernert x
On Twitter, creative, meme-filled conversations help NBA stand out
Far more than in other professional sports leagues, NBA teams’ official social presences have adopted online personas that mimic the meme-filled, emoji-heavy method of discourse favored by young digital natives.