UBER in a DAY

A second-by-second breakdown of the surge multiplier on a Friday

To inspect the graph more closely, click and drag to zoom into a particular time, or toggle between the different products. Note: The graph may load slowly because of the large number of data points.

This graph, which shows data for Friday, Nov. 14, 2014, looks at how Uber’s surge multiplier changes throughout the day in the U Street neighborhood in Northwest Washington, D.C.

The nightlife scene is vibrant along U Street. Uber is commonly used in the area to take bar- and concert-goers home after a night out, and it seemed likely that the ride-sharing service’s popularity would affect prices throughout the day.

There were a lot of changes. The surge multiplier for Uber X spiked 16 times on this Friday.

The somewhat surprising result: prices were significantly higher in the morning — as people headed to work — than at night, when people hit the bars.

The surge multiplier actually peaked in the morning, at 3.5x around 9 a.m. But while prices for some products fluctuated and surged to more than three times the normal fare, they didn’t stay high for long. At 5:50 p.m., for example, the surge multiplier for Uber X reached 2.4x. But by 8 p.m., the surge multiplier had dropped down to 1x until past midnight.

Earlier in the day, between 7:30 a.m. and 10:00 a.m., there were only a few quick breaks — such as between 7:55 a.m. and 8 a.m. — when the fare was 1x. Miss that window by a few minutes, and Uber X riders were faced with fares between 2.8x and 3.3x.