Halloween gives people an excuse to wear costumes — and dress up their pets. Almost 13 percent of Americans will put a costume on their pet this Halloween, according to National Retail Federation survey data.
The younger crowd is far more likely to dress their pets in a holiday outfit. Almost 20 percent of 18- to 34-year-olds say they’ll dress up their animals, a rate that is four times higher than the elderly. Americans plan to collectively spend about $350 million on pet costumes this year, which is still only a fraction of the money spent on human costumes. Costumes for children are expected to net $950 million, according to the National Retail Federation, and adult costumes more than $1.2 billion.