Amid aggressive sports gambling expansion and abundant advertising on college campuses, betting bans are rare.
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Colleges’ betting agreements are often hidden from the public
The lack of transparency concerns gambling addiction experts and others already troubled by legalized sports betting on college campuses.
At University of Colorado, a betting playbook aims its pitch at students
Denver-based PointsBet’s deal with the University of Colorado Boulder was one of the first to match a university athletics program with a sports betting platform.
Towson University is trying to get ahead of the lure of sports betting
Towson University is implementing a program that seeks to educate students through robust anti-problem gambling workshops and marketing campaigns.
Buzzy sports betting posts appeal to Gen Z social media audience
Researchers who study social media note that sports betting companies use a playbook that allows them to speak to a young audience.